CSPC 2018 has ended
Wednesday, November 7 • 1:30pm - 3:00pm
(90 min) Communication culture: scientists' views and trainers' methods to better engage with publics and policy-makers / Culture de dialogue : objectifs des scientifiques et méthodes des formations pour mieux coopérer avec le public et les décideurs poli

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Organized by: Carleton School of Journalism and Communication

Canadian scientists want to engage with non scientists to ensure that policy makers use scientific evidence to form public policy. This rationale for engagement was given top priority in a recent survey of NSERC Discovery grantees when asked about their communication objectives. The survey was carried out in 2017-18.

Ensuring continued research funding came in second, and in third place, but sill with a strong showing was the desire to ensure Canadian culture values science.

Mindful of these priorities, this panel will look at ways and means of how these goals might be realized in practice. How important is communications training?  Just over half the survey respondents had some media training. Is it working?

At one time, academics believed that transferring knowledge to non-scientists was adequate and advisable. No longer.

Scientists are taught to use techniques like storytelling, active listening, empathy in the expanding number of workshops and sessions offered by research-informed science communicators in training organizations across North America and Europe.

The panelists all have relevant academic and practical approaches to help scientists communicate more effectively when talking to media, policy makers or interested audiences. The questions about what works best relies on articulating how we measure successful outcomes with the methods used to achieve desired goals. In other words, injecting some science into science communication.

The moderator will expand on the expertise of the panel by eliciting audience experiences. The session will explore the communication issues and best practices for those who want to ensure that scientific evidence is a vital part of the body politic and an appreciation of science is a fundamental aspect of Canadian culture. 

avatar for Kathryn O'Hara

Kathryn O'Hara

Adjunct Research Professor, School of Journalism and Communication, Carleton University
Kathryn O'Hara is  a science journalism educator and communicator with 40 years in public broadcasting and academia. She held the CTV Chair in Science Broadcast Journalism at Carleton until she retired  in 2018.  She served on the executive board of the World Federation of Science... Read More →

avatar for Dr John D. Besley

Dr John D. Besley

Ellis B Brandt Professor, Michigan State University
Dr John D. Besley studies how views about decision-makers and decision processes affect  perceptions of science and technology.  His work emphasizes the need to look at both  citizens perceptions of decision-makers and decision-makers’ perceptions of the public.  He has published... Read More →
avatar for Sarah Everts

Sarah Everts

Journalist at the Max Planck Institute & associate professor at Carleton University (effective January 2019)
Sarah Everts is an award-winning science journalist and science communication trainer currently based in Berlin, Germany. In January 2019, she will relocate to Ottawa as an associate professor and holder of the  CTV Chair in Digital Science Journalism at Carleton University. Her... Read More →
avatar for Jim Handman

Jim Handman

Executive Director, Science Media Centre of Canada
Jim Handman is a freelance science journalist, media  trainer, and as of 2017, the executive director of the Science Media Centre of Canada.  For 17 years, Jim was the Executive Producer of  CBC Radio's award-winning science program, Quirks &  Quarks. Jim has also taught broadcast... Read More →

Wednesday November 7, 2018 1:30pm - 3:00pm EST
Delta Hotel - Richelieu